March 29, 2012 by Greg Moriarty
When you think about all the websites that vie for our attention in the course of a typical day (email, news, banking, etc.), a site dedicated to health benefits usually does not rank at the top of the list. While we at Healthx pride ourselves on creating a functional and visually appealing website, often the struggle for us and our clients is getting the end users to use it. This causes the word “engagement” to be passed around a lot at our offices. A lot of our time and energy is spent on asking ourselves how we can effectively maximize the use of our platform, thereby encouraging self-service and reducing calls to our clients’ customer service centers.
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November 30, 2011 by Donna Barnes
Recently one of my client’s IT and design teams inquired about enhancing their portal with more content items. These content items are basically just files a client can upload to their healthcare portal, and they run the spectrum of web content, from simple text to flash video.
Luckily for the TPA, Healthx recently expanded its design flexibility by enhancing our design team and giving customers more creative freedoms within their portals. Along with a few demos and some assistance from our design visionaries, the firm was given style sheets that help frame and customize their many client websites.
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November 28, 2011 by Ani Young
Customer experience analytics firm, ForeSee, recently released its annual consumer website satisfaction study. Unfortunately, the health insurance industry received some of the lowest consumer satisfaction scores based on their websites.
On a scale of 1 to 100, health insurance sites averaged a meager fifty-one. ForeSee believes the reason for such low scores is due mostly to sites’ lack of web-based communications for customers. Although this survey is based mostly on marketing websites, we believe it also reflects a great need for self-service portals within the industry as well.
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October 11, 2011 by Cherie Wells
A recurring issue we have with our clients seems to be browser compatibility. Although we would love to support all types of browsers, it remains a mere pipe dream. However, we have outlined a browser support model that identifies the safest, most current browsers that support our programs the best.
We live in a day and age where the internet is not always safe; and web browsers in particular have grown to be an incredibly seductive target for viral villains. Hackers are taking advantage of web browsers because they can manipulate certain features of those browsers to install malware, even when a user hasn’t downloaded or opened anything. We call these “drive-by downloads”, because your computer can become infected by simply visiting a site.
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October 3, 2011 by Jerrod Enders
As experts in acute portal design, we appreciate every aspect that goes into making an efficient and interactive interface. But what most people don’t realize is that we don’t just focus on code, integration, and data systems; we also spend a lot of effort ensuring our portals are easy to use and provide a pleasant user experience (or as we like to call it “UX”).
UX is defined as “how a person feels about using a product, system or service.” That being said, UX isn’t just about coding functionality or slapping some pretty colors on a portal; it’s about the whole front-facing experience.
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